Rivo Mobile Phones Launched in Pakistan

Advance Telecom, a local mobile phone distributor, also a partner and distributor of Microsoft Devices, has launched a new smartphone brand called ‘Rivo Mobile’ in Pakistan.

Under the Rivo Mobile name, three categories of phones have been launched. The high end Rivo Phantom smartphones, the mid range Rivo Rhythm smartphones and the low end Rivo Feature phones. All phones are designed in Hungary.

Reportedly, Rivo Mobile is set to take Pakistani mobile market by storm. Strategically, Rivo Mobile has Android smartphones and features phones for all demographics and price points, with starting price as low as Rs. 1,800 up to Rs. 23,500 for Rivo PZ15 for its flagship Android smartphone that is equipped with Qualcomm Quad Core Snapdragon processor and 12 MP Camera.

Then there is a range of entry level Android Rivo Smartphones with starting price of Rs. 6,150. We are going to remain skeptical about the performance of these entry level Rivo Android phones till we play around with the units ourselves.

In case if you were wondering, Rivo launched with a inaugural ceremony that was held last night in Lahore. Their devices are reportedly going to be available in stores starting this week.

Rivo Phantom Smartphones:
Phantom series smartphones are going to be Rivo Mobile’s flagship devices. They’ll run on Android. The models and prices for Rivo phantom smartphones are given below.

    PZ8 @ Rs. 14800/=
    PZ10 @ Rs. 17800/=
    PZ15 @ Rs. 23500/=

Rivo Rhythm Smartphones:
Rivo Rhythm series smartphones are going to be mid range devices. They’ll also run on Android. The models and prices for Rivo rhythm smartphones are given below.

    RX35 @ Rs. 6150/=
    RX40 @ Rs. 7200/=
    RX50 @ Rs. 8700/=
    RX55 @ Rs. 9150/=
    RX60 @ Rs. 13800/=

Rivo Feature Phones:
Rivo’s feature phones are going to come in many series. They are: classic, neo, advance, jaguar and sapphire. The models and prices for Rivo feature phones are given below.

Classic Series

    C100 @ Rs. 1850/=
    C110 @ Rs. 1875/=

Rivo NEO Series
    N310 @ Rs. 2150/=
    N300 @ Rs. 2400/ =

Rivo Advance Series
    A240 @ Rs. 2550/=
    A200 @ Rs. 2650/=
    A210 @ Rs. 2700/=
    A230 @ Rs. 2675/=
    A220 @ Rs. 2750/=
    A225 @ Rs. 2725/=
    A235 @ Rs. 2775/=

Rivo Jaguar Series

    J500 @ Rs. 3150/=
    J505 @ Rs. 3650/=

Rivo Sapphire Series

    S600 @ Rs. 2950/=
    S610 @ Rs. 2975/=
According to sources, a huge advertising campaign is planned for Rivo Mobile and it will roll out gradually taking full advantage of the ICC Cricket World Cup 2015 hype.

Advance Telecom is investing heavily in the venture and is expected to give stiff competition to brands like QMbobile and Huawei in the lower end of the market.

Depending on performance, Rivo smartphones could end up giving established high end manufacturers like Samsung a tough time as well.