Tuesday, May 31, 2011

Smartphone War! Can Nokia Win?

In early May, industry analysts IDC has announced that Samsung has taken pole position on the European market of mobile telephony in the West, after many years of domination by Nokia. The South Korean manufacturer has a 5% increase in this region compared to the previous year, reaching a market share recorded 29% while Nokia fell 10% to 28% market share.
Despite this turnaround story, which was considered impossible for a year or two years, believing in the region of origin of Nokia, both IDC and Gartner rivals, the Europeans have signed their faith in Finnish mobile phones because of the excellent Nokia alliance with Microsoft in February. Furthermore, both analytical and businesses tend to believe that Microsoft Windows Mobile platform is a popular IOS Apple in Western Europe by 2015, because Nokia has decided to use the system Microsoft's operating in most of its smartphones.

These predictions yield two weighty considerations, which will certainly influence the development of the smartphone market, not only in Europe but worldwide. The first is becoming increasingly clear in recent months: When it comes to choosing a cell phone, the operating system has exceeded the device manufacturer. Apple, Samsung or Nokia: It has so much that even analysts find it interesting to see if IOS, Windows Mobile or Android smartphone OS war will, which was to win the market leader.

The second is a little less obvious: It seems that Samsung, HTC and Apple and other manufacturers who are currently experiencing an impressive growth of the market, Nokia continues to fear.

Phones are perceived by their brand for years. In Europe, Nokia has generally offered more prestige models, devices Sony Ericsson have started young, business people have expressed their style with the BlackBerry devices, while South Korea (Samsung, LG) were observed mainly as an elementary school, are a more economical type of customer.

This changed everything. More recently, the market for smartphones - phones that are fully consistent with the needs of users, many third party applications - has increased. Therefore, things have turned around and all this type of device is now regarded by the lens platform or operating system with which they work.

Today, it is not a prestigious Nokia own, but an iPhone or a smartphone with Android cool. Similarly, the possession does not mean a device from Samsung basic or "cheap" phone at all - it can be a supermodel, like the S Galaxy, convince the best-selling Android phone that has received more than 10 million transactions through the world. Or took his successor, S Galaxy II, the impressive three million pre-orders.

Apple is credited exclusively to such a turn. The point raised by the consumer segment of the telecommunications market on the head with the launch of the first iPhone. The iPhone was the first phone that was entirely on the user, not a support assembly, as he had planned a new type of operating system and user interface for the natural movements of the hand.

Instead of the user to adapt to support the bid, as was the case with all other phones, carriers have had to adapt to consumer preferences with the iPhone. Google and Microsoft presented its competitors to Apple's platform, and has offered to other mobile phone manufacturers, engaged the entire market for the user.

It's a different world:

A smartphone as it is normal to see a laptop today, and there are many species. The company offers are raking in billions, which was reserved for computers not so long. Some companies have quickly adapted to changing circumstances, but it seems that it was the hardest blow of Nokia stock in such a market order.

Stubbornly insist on the use of intangibles and never completed and Symbian OS MeeGo led Nokia to bring misfortune and sorrow. Although at this stage, it is ranked first on the list of manufacturer of number of units sold worldwide, Nokia has jumped from his earlier recorded rise and for many it seemed to crash against the lower end of the EU Samsung throne past.

Not so - Nokia is a giant international technology, and far too serious and is great to allow such a thing. Toughness has been dealt with in September of last year, Anssi Vanjoki was moved and Stephen Elop was named the head position of the company. Elop is from Microsoft, and it was clear even then that sooner or later, these two companies would do what is logical - and strategically join forces and become one of the largest tandems in the telecommunications market.

A whole new ball game:

Confirm with only an announcement of this partnership, Nokia is back in the game, and all investments in the mobile arena are changing again. The Finnish giant is the Goliath of Redmond to work in a serious competition for Google and Apple devloper.

Consumers around the world are wondering what will look like the first Nokia smartphone with Windows Mobile operating system and its rivals Microsoft and Nokia have a reason, because of this fear immense curiosity - just as Apple had a pattern of rival concern in 2007 over the first iPhone was as expected with the same amount of curiosity.

After its launch, Windows Mobile has received rave reviews from early users, especially in Europe. Users love the old world design, elegance and modernity and functionality of this platform for mobile phones - nobody had predicted, Microsoft would make such a modern software. Despite plenty of room for alterations in which the phone is Windows (still) not as functional as the Android OS and IOS, it is considered as a platform much more up-to-date than the other two.

For Europeans, Windows Mobile OS is Android and what are IOS IOS Android and Symbian OS.

Thank you to his mistakes in recent years, Nokia has lost a lot, but not the confidence of Europeans in quality equipment, reliability and endurance of its products. Google, Apple, HTC, Samsung, LG and others are quickly and efficiently is on the Nokia smartphones is provided soon, because something might be called N9 Nokia Phone with Windows seems a delicious treat that models another existing company, and many Europeans are struggling to resist. That is what IDC and Gartner based its forecasts for 2015.

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